- No Geographic Restrictions
The sky’s the limit! Your concert, class, or corporate meeting could have a world –wide audience; there are no capacity limitations. Even if you reduce the ticket price for the online participants, you are still adding exponentially to your bottom line.
- Alternate Streams of Revenue
Offer to live stream on the websites of business partners and get them to monetarily sponsor your event. Give brand influencers a free ticket to attend in exchange for sharing the experience with their followers. Sharing fans and followers through collaboration is a win-win for everybody!
- Engage “Silent” Fans
Statistics are showing up to 50% percent of folks who are live streaming an event have never physically attended an event in the past. This is a great way to capture and engage fans who may never have shown themselves.
- Provide a Valuable Service
There are fans and customers who, for a myriad of reasons, cannot physically make it to your event. Perhaps they have financial constraints or physical disabilities. You can be instrumental in sharing a valuable message or appreciated entertainment with good people who would have missed the opportunity. Look for opportunities to share and re-purpose personal stories on your social media channels.
- Increase Your Social Media Audience
Your virtual attendees are Internet savvy consumers. If they aren’t your social media “Friends” they will be and if they are followers use their attendance to deepen the connection and create online buzz. Be sure to capture the opportunity to thank individuals who make the effort to comment on your event.
- Get Instant Feedback
Forget hiring expensive market research companies to do follow up surveys. Ask your virtual event attendees to give you feedback on the spot.
- Archive and Repurpose
Create a recorded version of the event and archive it to watch again and again. This can be valuable for those unable to attend and can be invaluable for classes and corporate seminars. You can also repurpose segments of the recorded video on your social media channels.
- Increased Future Attendance
Up to 30% of virtual viewers have attended the same event the next year. Utilize this knowledge by keeping in touch with these new fans and personally inviting them to future events.
- Save Thousands of Dollars on Travel Costs
With employees and business partners living all around the globe, companies can save on air and car travel expenses. And remember, “time is money”… so there’s that as well!
- A Sense of Urgency
Consumers always want what they can’t have. Just like the stampede at Christmas time for the last fad toy of the year, you can create more revenue with a “one time only” event. If your event is happening only once, you can create online buzz and increase your attendees because of its unique “now or never” draw.